When you reserve a Wood WOW founding kit, you are backing something before it reaches store shelves. That kind of trust is not lost on us. So we want to be straight with you about timing: what we are promising, why we set the window where we did, and what we are doing to get your kit into your hands sooner.
The promise, in one line
Every founding pre-sale kit is guaranteed to ship within 120 days of your order. That commitment is in writing on the checkout page, and it is in writing here.
One hundred and twenty days is the outer edge, not the goal. It is the date we are confident we can hold no matter what comes up, not the date we are racing toward. Think of it as a ceiling, not a target. Our aim is to be well underneath it.
Why we put a number on it at all
A pre-sale without a timeline asks you to trust blindly and wait indefinitely. We did not want to do that to the people supporting us earliest. A clear, guaranteed window is more honest and more respectful of your money than a vague “coming soon.”
We set that window at 120 days on purpose. Bringing a real, chemical-based product to market has a lot of moving parts, and a few of them are outside anyone’s total control. Raw materials have lead times. Filling, labeling, and packaging have to be scheduled and quality-checked. Fulfillment and shipping logistics have to be locked in. Building in a generous buffer means we never have to email you later and move the goalposts. We would rather under-promise now and over-deliver than the other way around.
What you are actually reserving
It helps to remember what is in the box you are holding a spot for. Wood WOW is a two-step system. Step 1 Restore lifts out the gray, the dirt, the mildew, and the weathered surface layer. Step 2 Brighten neutralizes the wood and resets it to a clean, even, natural tone. No sanding. No staining. One kit covers roughly 500 square feet and works on decks, fences, docks, siding, and outdoor furniture.
That system is not a concept. You have seen it run on real, badly weathered wood in our videos, taking a gray, tired deck back to warm, natural color. The product works. The pre-sale is about getting it manufactured, packaged, and delivered at scale, the right way.
What is happening behind the scenes
Getting a chemical product right is not something you rush. Our two-step formula is led by a chemical engineer on our founding team, and it has already been proven on real jobs. The work right now is the less glamorous but absolutely critical part: finalizing production, dialing in packaging, and building the fulfillment pipeline so that every single kit we ship is consistent, safe, and does exactly what you watched it do on screen.
Everything is in motion, and the team is pushing on every link in that chain at the same time. We are treating your order the way we would want ours treated: get it right first, then get it fast.
Why we are not naming a firm date yet
We could throw out an exciting ship date to juice pre-orders. We are choosing not to. A date we cannot fully guarantee is not a promise, it is a guess dressed up as one, and we are not going to hand you a guess and hope it holds.
So here is the deal. The 120-day guarantee is the number you can count on today. The moment we can commit to a firm, earlier ship date with real confidence, every founding customer will hear it from us first, before we announce it anywhere else.
We are working hard to beat it
Here is the part we are genuinely excited about. We fully intend to ship well before that 120-day mark. The window exists to protect you, not to pad our calendar. The entire Wood WOW team is doing everything we can to compress the timeline and get product out early.
If a step moves faster than planned, you benefit from it, not us. If we can cut the wait in half, we will. Beating our own promise is exactly the kind of problem we want to have, and we are working toward it every week.
How we will keep you posted
You are not going to be left wondering. As real milestones land, we will send updates, and when we can finally stand behind a firm ship date, that will be the first thing you hear. No noise in between, just the updates that actually matter to you as a founding customer.
Quick answers
When will my kit ship? Within 120 days of your order, guaranteed. We are working to make it sooner and will share a firm date the moment we can commit to one.
Can the 120-day window get longer? No. It is a ceiling, not a moving target. It can only get better, never worse.
Why not just tell me a date now? Because we will not promise a date we cannot guarantee. When we give you one, it will be one we can keep.
Is my founding price locked? Yes. Founding customers get the full two-step kit at $55, and you are first in line ahead of the public launch.
Thank you
Founding customers are the reason this launch is happening at all. You are not just buying a kit, you are helping put a genuinely better way to restore wood on the map. We take that seriously, and we are going to reward it the best way we know how: by getting your Wood WOW to you as fast as we responsibly can, and by being honest with you every step of the way.
Ready to lock in your spot? Reserve your founding kit at the $55 price: buywoodwow.com/presale